Research
The Point Group
Research - Projects
The Point Group has conducted in-depth research and analysis for a number of government agencies. Click below to see examples of some recently completed projects.
The Point Group helps business target the right markets and reach the right decision makers through our state-of-the-art tele-research center. Click below to see some of our recent success stories.
The Point Group survey research and telemarketing center reaches the right people, at the right levels, within the right organizations. Click below to see some examples of the types of projects we have recently completed.
The Point Group has conducted a number of surveys for our internet partner, Corrections.com regarding corrections issues. Click below to see summaries of some of our surveys from last year.
State of California Health and Welfare Agency Data Center
State of California: The Impact of Welfare Reform
The Point Group conducted a comprehensive study on the impact of Welfare Reform in California for California's Health and Welfare Agency (HWA) and Health and Welfare Data Center (HWDC). This exhaustive research project included in-depth, highly structured interviews with service providers, state and local social service organizations, legislators, and stakeholders in all of California's fifty-eight counties.
Statewide Automated Welfare System - Technical Architecture (SAWS-TA)
The Point Group performed independent verification and validation (IV&V) research and project management for HWDC's Statewide Automated Welfare System - Technical Architecture (SAWS-TA). The Point Group provided IV&V research and project management consulting services to determine the feasibility, capacity, and likely operability of the new project. We identified, analyzed, and reviewed the business, operational, process, programmatic, and technical architecture to ensure that the system would meet the data sharing requirements of critical eligibility and service delivery data.
New Hampshire State Police
Paperless Environment
The Point Group was engaged by the New Hampshire Division of State Police to assess current operations (technical and operational) and develop an approach to migrate the Division to a "paperless" work environment. The move to a paperless environment was part of the Division's overall business strategy. The project was performed to assess the current environment, recommend a target environment and outline a plan to get to the target environment.
Massachusetts Trial Courts
IT Plan Development
The Point Group was responsible for the development of an integrated information technology plan for the Commonwealth's Trial Court. The basis for the plan, developed and funded by the legislature, was an exhaustive study of the common and unique business requirements of each department within the Trial Court and the ability of the current technical architecture and systems to meet these requirements. The requirements assessment and study conducted by The Point Group identified the organizational, management, functional and technological requirements of the Trial Court.
Selected Commercial Research Summaries
CIC Systems, Inc.
CIC Systems, Inc. wanted to significantly increase its sales of HP Desktop, Printer, Laptop and Server products to state and local government entities. To support this focused initiative, The Point Group conducted a comprehensive and coordinated lead development, qualification and telesales effort which included: telemarketing, direct mail and electronic communications designed to identify, verify, qualify, educate, motivate, and close additional state and local government business. As part of this effort, The Point Group conducted extensive research of over 5,000 K-12 administrators from every sized school district to determine their computer needs and future purchasing plans.
Stratus
Stratus needed assistance in identifying, proposing, and closing business in large corporations that invest in fault-tolerant computer technology. The Point Group developed and implemented a tele-research program designed to uncover and pre-qualify new opportunities in major corporations throughout the United States. The Point Group spoke directly with CEOs and CIOs in Fortune 200 companies across the United States and Canada to identify future sales opportunities for Stratus' fault tolerant technology.
Hewlett Packard
The primary purpose of this research was to identify short, mid and long-term business prospects for Hewlett Packard in cities and counties in the nation's four largest states. The Point Group developed a telephone survey covering three verticles: Unix, Financial & Human Resource systems and Year 2000 requirements. The calls made by The Point Group were targeted at IT mangers for the county and municipal agencies. Through our research, The Point Group was able to provide HP account managers with a thorough profile of the Unix installations, the status of the agency's financial and HR systems, as well as the status of Year 2000 planning and unmet needs.
Constellation Power Development
This developer of a large gas-fired power plant needed to know if power plants had a negative impact on residential property values. As part of an in-depth study, The Point Group surveyed residents in communities with power plants to gauge their awareness and support and/or opposition.
Selected Public Opinion Research Summaries
- A high-tech manufacturer wanted to understand how its customers felt about its products and services. The Point Group conducted a survey of more than 6,300 of the manufacturer's customers to understand how they viewed its products and services.
- The developer of a new gas-fired power plant faced a contentious town-wide referendum ballot question. The Point Group contacted over 5,000 voters in less than three weeks to identify project supporters and successfully turned them out to vote on election day.
- One of the top five manufacturers of high-tech hardware wanted to understand how to maximize the potential of a new strategic alliance within two vertical markets.
- A major financial institution wanted to acquire smaller banks in the southeast and needed to understand how its customers felt about moving to a larger, national financial institution.
- A Las Vegas based gaming corporation wanted to understand how communities in the Midwest and Northeast felt about potential casino developments.
- A highly respected private university saw declining enrollments from two regions in the country and needed to understand why and how to reverse the trend.
- A national environmental group wanted to find out how residents felt about a controversial proposal to preserve open space on Cape Cod.
- A national insurance company wanted to stop selling auto insurance in a mid-Atlantic state, but needed to retain its other product lines. They needed to understand how their existing customers would respond to this change.
- An international environmental advocacy group needed to expand its fundraising base and efforts. They needed to learn where its most likely targets were for new contributors.
- The developer of a large gas-fired power plant needed to know if power plants had a negative impact on residential property values. As part of an in-depth study, The Point Group surveyed residents in communities with power plants to gauge their awareness and support and/or opposition.